Selecting a Marketing Strategy

Selecting a Marketing Strategy

Selecting a Marketing Strategy

This week you will continue to formulate a marketing strategy to use for a marketing project plan based on the proposal you completed in Week Two and will continue to complete future assignments.

Part 1: The 4Ps of Marketing

Research the 4Ps of marketing and how it applies to health care.

A strategy is generally formed around one of the 4Ps. As you complete this assignment, consider examples of strategies that can be formulated around each of the 4Ps.

Complete the chart below:

4Ps Description Describe the marketing strategy that applies to this element.
Product  

 

 
Price  

 

 
Place  

 

 
Promotion  

 

 

Part 2: Selecting a Marketing Strategy for your Hospital

An integrated marketing communication approach provides various modes of communicating messages to the customer. Using only one method limits the organization’s reach. The life cycle of the product or service will also dictate changes in the communication approach. For example, in the fall of the year, a hospital may use the message “Be prepared” when advertising its walk-in flu shot clinic. The hospital may use billboards to reach those who live in the community and put up posters at the hospital. As the season progresses, the hospital may find that the flu is especially harmful to young children. The hospital may provide flyers indicating hours of operation and insurance accepted and send these flyers to local schools and daycare centers to be sent home with children. It may also use TV advertisements to reach families. The message may change to indicate how quickly a child can succumb to the flu. As the season progresses and the life cycle begins to approach its end, the hospital may change its message indicating that it is not too late to be vaccinated and decrease the advertising frequency.

Review your Week Two proposal and the marketing strategies you identified above. Compare the strategies and determine the best strategy to propose for use in hospital.

Select a possible marketing strategy your hospital will use to market the new program based on the product, service, or segment being offered.

Write a 50- to 150-word response to each of the following prompts. Be clear and concise, use complete sentences, and use your own words. Follow standard grammar rules and provide examples where appropriate to support your answers. 

  • Explain an advertising campaign you would propose for use in the hospital based on your selected marketing strategy.
  • Identify possible types of communication that could be used when advertising to your market segmentation.
    • Select specific communication tool(s) you would use to reach your target audience.
  • Explain the communication tools you selected and how they will support the integrated advertising campaign you will develop to reach your target audience.

Cite at least 3 peer-reviewed, scholarly, or similar references. Include citations for Part 1 and Part 2 in your references section.

Format your references according to APA guidelines. Selecting a Marketing Strategy

Submit your assignment.


Are you overwhelmed by your class schedule and need help completing this assignment? You deserve the best professional and plagiarism-free writing services. Allow us to take the weight off your shoulders by clicking this button.

Get help

Who Will Write your Paper

Writer avatar
Tutor_Charles

Rating: 4.9/5    Reviews 377

Success rate 98%

Completed projects: 545

I am an experienced writer offering professional services across diverse fields. I provide quality work with strict adherence to the deadline.

Writer avatar
Tutor_Dr. Edith

Rating: 4.8/5    Reviews 381

Success rate 100%

Completed projects: 490

I am an experienced writer with great research and analytical skills. Original quality paper and on-time delivery are guaranteed. Let's do this!

Writer avatar
Tutor_Dr.Judy

Rating: 4.7/5    Reviews 316

Success rate 99%

Completed projects: 398

I am a professional writer with more than 8 years of experience. My mission is to provide you with high-quality paper in a timely fashion.

Writer avatar
Tutor_Ian

Rating: 4.8/5    Reviews 371

Success rate 98%

Completed projects: 432

Hi, I deliver quality papers on time following all the instructions provided. Client's satisfaction is my priority. Welcome for plagiarism-free papers.

Writer avatar
Tutor_Prof. Allan

Rating: 4.8/5    Reviews 400

Success rate 100%

Completed projects: 487

With over half a decade of academic experience, I'm committed both to efficiency and punctuality. If it's quality you're looking for, then I'm here to provide!

Writer avatar
Tutor_Prof. Gabie

Rating: 4.9/5    Reviews 447

Success rate 99%

Completed projects: 546

A quality-driven, skilled writer with over 5 years of experience in various disciplines. I deliver plagiarism-free papers and content of impeccable quality, always original and always before the deadline!

Writer avatar
Tutor_Sarah

Rating: 4.9/5    Reviews 427

Success rate 100%

Completed projects: 567

I have been a full-time freelance researcher and writer for a period of over 6 years. I have successfully completed over 1000 projects and assignments. I have had a good professional relationship with my clients. Try me today!

Writer avatar
Tutor_Stella

Rating: 4.9/5    Reviews 305

Success rate 100%

Completed projects: 404

I am a proficient writer with knowledge across a wide range of academic disciplines. I guarantee quality, timely and original content.

Writer avatar
Tutor_SylviaYoung

Rating: /5    Reviews 419

Success rate 99%

Completed projects: 506

Hi, count on me to deliver quality and exemplary papers. I will pay attention to all your instructions, and meet all your expectations.