The Walt Disney Company

Read the business case The Walt Disney Company. You are to assume the role of a consultant brought in to help Disney determine their growth strategy for the future. Consider the facts of the case from the perspectives of the topics we have covered in the course thus far.

• Problem or Opportunity – Describe the problem or opportunity in the What is happening that needs to be addressed?

 

• Diagnose – What caused the problem or opportunity to exist (most of this is from the meat of the case)- this understanding frame the options you present and prescribed

 

• Prescription Options – Identify the possible solutions to the problem (or approaches to the opportunity). Most cases will have multiple solutions, which you will be asked to Frame the Prescription Options with some pros and cons for each. This is the longest part of the memo. You should shoot for three possible solutions.

 

• Prescribe – Select what you consider to be the “best” solution to the problem and tell What are the initial steps of implementation? This is where you defend your logic as to how to solve the problem to develop the opportunity.

 

Maximum 3 pages single-spaced in a memo format written to the decision-maker introduced in the case from you as the consultant (who is a business consultant hired to make a recommendation). You should use bold headings for each of the 4 sections above to alert the reader. The decision maker doesn’t want to be hunting for the information. Make it easy to find in well-written sentences.