[SOLVED] The Subway sandwich company
In 2000, the Subway sandwich company hired Jared Fogle, an unknown college student, who had become obese from eating junk food and then lost 200 pounds—by going on a Subway sandwich diet and exercising. Fogle became Subway’s spokesman for the next 15 years, and by 2015, had become one of the nation’s most well-known product representatives.
And then in July 2015, Fogle’s connection with Subway came crashing down. The company suspended its relationship with him after authorities raided his home as part of a child pornography investigation. Within weeks, numerous other damning allegations against Fogle emerged.
Suspending its relationship with Fogle ended Subway’s most lucrative endorsement deal in its history. According to company’s chief marketing officer, Fogle was likely responsible for one-third to one-half of Subway’s growth over 15 years. In the end, Fogle was sentenced to 15 years in federal prison. The two videos in this week’s module provide more information on this disturbing case.
In the paper,
Critique how Subway handled the situation and if they should have suspended him earlier,
Discuss this decision through the lenses of both marketing and public relations, and
Explore lessons learned.
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