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    [SOLVED] The influence of mass & digital media

    [SOLVED] The influence of mass & digital media

    Content Quiz #5

    Quiz Instructions

    Covering material from Chapters 14 & 15.
    Completion of this quiz will provide you the opportunity to identify the influence of mass & digital media. Aligns with Module objectives 2-4.
    Question 12 pts
    Who coined the phrase “the medium is the message”?
    Group of answer choices

    Flag question: Question 2

    Question 22 pts
    True or False:
    “The Medium is the Message” means that throughout history, what is communicated has been more important than the particular medium in which people communicate it.
    Group of answer choices

    Flag question: Question 3

    Question 32 pts
    “The media cannot tell us what to think, but it can tell us what to think about.” This phrase corresponds to which concept?
    Group of answer choices

    agenda-setting

    framing

    reinforcement theory

    uses and gratification

    Flag question: Question 4

    Question 42 pts
    What is the name for powerful a communication figure (such as an editor, producer, etc) who decides which issues will be presented and how in a particular media?
    Group of answer choices

    medium

    director

    silent minority

    gatekeeper

    Flag question: Question 5

    Question 52 pts
    Which of the following is NOT one of the “media epochs” in human history?
    Group of answer choices

    print

    electronic

    digital

    literate
    Question 62 pts
    When I am feeling anxious about an upcoming class, I turn on Netflix and watch an episode of Parks and Recreation. The idea that I primarily use mass media/mass communication technologies to meet my interests and desires is called…
    Group of answer choices

    uses and gratification theory

    agenda setting theory

    hypodermic needle theory

    narcissistic theory

    Flag question: Question 7

    Question 72 pts
    On TV, members of minority groups are often depicted as lazy, irresponsible, or criminal. This depiction can lead to stabilizing and homogenizing views within a society–because I see these characters on TV, I may believe that those depictions correspond to reality. What is this process called?
    Group of answer choices

    gatekeeping

    immersion

    gratification

    mainstreaming

    Flag question: Question 8

    Question 82 pts
    The emphasis on violence in news media coverage as well as the proliferation of police procedural shows and true crime podcasts has a consequence: fostering public belief that the world is more dangerous than it actually is. This is an example of…
    Group of answer choices

    native advertising

    gatekeeping

    cultivation

    puffery

    Flag question: Question 9

    Question 92 pts
    In Gilmore Girls, an important plot point in one episode is Logan buying Rory a “Birkin Bag”–a real product by the brand Hermes. Incorporating a product or brand into the storyline of a TV show is called…
    Group of answer choices

    immersive advertising

    debauchery

    native advertising

    puffery

    Flag question: Question 10

    Question 102 pts
    At what age are children able to make clear distinctions between “ads” and “programs”?
    Group of answer choices

    3-4

    4-5

    7-8

    6-7

    Flag question: Question 11

    Question 112 pts
    The ability to interpret, analyze, understand, and respond thoughtfully to media messaging is called…
    Group of answer choices

    uses and gratification

    hypermediation

    media literacy

    next-level viewership

    Flag question: Question 12

    Question 122 pts
    Developing media literacy requires that you expose yourself to a wide range of media messages.
    Group of answer choices

    True

    False

    Flag question: Question 13

    Question 132 pts
    Developing media literacy requires you to assume a less active and more passive role when interacting with media.
    Group of answer choices

    True

    False

    Flag question: Question 14

    Question 142 pts
    Which of the follow terms best describes the sense of a worldwide community enabled by advancements made due to communication technologies?
    Group of answer choices

    worldmind

    Mr. Worldwide

    globetrotting

    global village

    Flag question: Question 15

    Question 152 pts
    Which of the following is an example of uses and gratification theory?
    Group of answer choices

    Frank watches the news at the gym because it’s the only channel that is on

    Frank frequently changes radio stations because there is no station playing the music he likes

    Frank listens to the advertisements on the radio

    Frank listens to the same podcast each morning because it provides information that he’s interested in

    Flag question: Question 16

    Question 162 pts
    Digital Divide describes which of the following?
    Group of answer choices

    the distance between one’s home and their nearest computer

    a difference in how people use social media

    the amount of time it takes for an electronic message to be sent

    a gap between those with access to digital technologies and those without

    Flag question: Question 17

    Question 172 pts
    The telephone is an example of a communication technology.
    Group of answer choices

    True

    False

    Flag question: Question 18

    Question 182 pts
    Electronic forms of communication are known as…
    Group of answer choices

    electronic media

    digital media

    mass media

    communication technologies

    Flag question: Question 19

    Question 192 pts
    Which of the following is not an example of digital media?
    Group of answer choices

    video games

    text messaging

    radio

    social media

    Flag question: Question 20

    Question 202 pts
    Humans tend to overestimate their ability to multitask.
    Group of answer choices

    True

    False

    Flag question: Question 21

    Question 212 pts
    According to your textbook, how does digital media complement human intelligence?
    Group of answer choices

    it allows people to do other things as technology solves problems

    it allows people to work together with technology to solve problems

    digital media does not complement human intelligence

    digital technology reminds people of things they must do

    Flag question: Question 22

    Question 222 pts
    Digital media allows information to be exchanged almost instantly. Which of the following is a potential downside of this?
    Group of answer choices

    Since the information is delivered very quickly, people may forget it has been delivered

    Information may not be evaluated properly which could jeopardize accuracy

    There is no downside to this

    Information is not delivered fast enough in some cases which can lead to uncertainty
    Question 23    2 pts
    Digital media makes it more difficult to access a variety of information and opinions.
    Group of answer choices

    True

    False
    Question 242 pts
    According to your textbook, which of the following are potential harms of depending on using digital media for entertainment?
    (Please select all that apply)
    Group of answer choices

    facilitating negative communication climates

    reducing mental focus

    discouraging imaginative thought

    inducing rage
    Question 252 pts
    To avoid the harms of digital media, it’s important we consciously manage our engagement.
    Group of answer choices

    True

    False
    Question 26   2 pts
    Convergence is…
    Group of answer choices

    engaging in multiple tasks rapidly

    the relationship between information and communication technologies

    identifying similar digital media

    the obsessive desire to use digital
    Question 272 pts
    Which of the following is not a feature of digital media according to your textbook?
    Group of answer choices

    Manipulation

    Convergence

    Speed

    multitasking
    Question 282 pts
    What are the most basic ways that we form and present our identities through digital media?
    Group of answer choices

    social media posts

    selfies

    screennames

    profile bios
    Question 292 pts
    What is a potential harm of the high degree of visual stimulation on digital media?
    Group of answer choices
    Question 302 pts
    Which group tends to have the most limited access to media in the US?
    Group of answer choices

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