[SOLVED] Marketing Plan

Assignment Description: Marketing Plan
This is an INDIVIDUAL assignment. Worth 15%.
For this assignment, you will be creating parts of a Marketing Plan, based on your fictional event for your final project.
Each group member will choose only one (1) of the topics to write about for the assignment. IF you are working independently, please select a topic that interests you.
You will submit your assignments individually in the course shell.
Include the Introduction the event section
Include ONLY the topic you are writing about (Name the topic/question you are answering)
Introduce the Event – Each individual submission must include:
Event Summary: Write a short paragraph on the event you have chosen.

Marketing Goals and Objectives for your event.

Date: What is the date of your event and your location (venue and city)?

The section that you decided to write about.
(Make sure your partner/group members have different parts).

Remember!
As a group, you must agree on what your Marketing Goals and Objective are for this event. This needs to be stated on each individual assignment.
Chose one of the following topics:
Social Media/Marketing Plan: How will you reach/influence the target market (what channels will you use and why)? Create a social media/Marketing plan similar to the example in the Marketo Definitive Guide to Event Marketing (page 60). A minimum of 4 channels must be discussed.

Create a Marketing Schedule: Choose appropriate timeline based on your event – must be a minimum of 6 months in advance. (Refer to Figure 8.13 on page 194 in the textbook.)

Promotional Examples: What is your event name? Create promotion examples (sample social media posts, banners, posters etc.) for your event. Include a tagline, sample messaging and a hashtag for your examples. A minimum of 4 examples is required.
REPORT FORMAT INSTRUCTIONS

Other:

Prepare your report in Word or Equivalent (2-3 pages) – no other formats will be graded.
Use a consistent font size (12 pt) and style (Helvetica, Arial, Calibri or similar) for all written content
Use of headings, subheadings, diagrams, tables, images, etc. is encouraged. It must look professional.
Bullets points are allowed if supported by introductory statements
You must support your ideas with research from the textbook, online sources, the library. Images and other research must be referenced using APA format.

RUBRIC
20 16 12 8 4 0
Content (__/20) Excellent coverage of topic. Shows original, creative, strategic thinking. Detailed information provided for this topic within the context of your event.
Integration and application of program learning is clearly evident and applied with a high degree of accuracy.
Data supported by high quality research. Good coverage of topic. Shows original ideas and some creativity. Information provided has good detail and fits within the context of the event.
Some evidence and integration of program learning and application is accurate.
Data is supported by research. Topics covered have sufficient details that are relevant to event. No creativity is evident.
More details could be included.
Little evidence of program learning and application has some flaws.
Some data is supported by research.
Open to interpretation – Getting generic/too vague. Topics covered could be more detailed and/or more relevant to event. No creativity is evident.
No clear evidence of program learning shown or integrated with accuracy.
Limited use of research.
Generic content.
Topic not covered sufficiently.
Not relevant to event. No creativity is evident.
No evidence or application of program learning.
Little to no research. Topic is not covered sufficiently.  No application of program learning.  No research is provided.
5 4 3 2 1 0
Quality of Work (__/5)
(Format, visuals, organization, sentence structure, spelling/grammar. Proper use of APA.) All format requirements are executed with professionalism and creativity.
Creativity using visuals (if appropriate), words, theming are customized and compliment content clearly.
No spelling or grammatical errors.
Sentence structure is clear, specific and well written. Very high attention to details. Format requirements are executed with professionalism.
Could be more creative – visuals (if appropriate), words, theming.
Sentence structure is easy to follow and contains minor errors.
No spelling or grammatical errors.
Care and quality shows. Some format requirements are met to a professional standard.
Little creativity or use of visuals (if appropriate), words, theming.
Sentence structure needs work – edits, flow of thoughts, etc.
Minor spelling or grammatical errors.
Some better attention to details needed.
APA is present, but not done correctly.  Some format requirements are met but are poorly executed.
Little to no visuals used. Sentence structure is so flawed it impacts flow and reading.
Several spelling or grammatical errors.
Lacking attention to details. Format requirements not followed.
No visuals used or visuals do not make sense.
Sentence structure impedes understanding and reading.
Too many spelling or grammatical errors.
No attention to quality or details.
No evidence of APA. Extremely poor formatting.  Content is not clear due to number of errors. No evidence of APA.