[SOLVED] Marketing/Collaboration Assignment [Week 3]
Marketing/Collaboration Assignment [Week 3]
Some well-known nonprofit–corporate partnerships are listed below. In each case, what do you think is the logic behind the relationship? In other words, why does this relationship make sense? What may be the principal benefits that each party receives as a result of the partnership? Do you see any possible issues/problems related to each of these relationships?
Neutrogena sells sunscreen with the American Cancer Society logo.
The Sierra Club endorsed a new line of environmentally friendly cleaning products from Clorox, called “Green Works,” in exchange for a fee (Jensen, 2008).
Microsoft created technology centers at Boys & Girls Club locations.
Christmas in April is a nonprofit that renovates homes for the elderly and disabled. The Home Depot has provided the organization with training for its volunteers, assistance from The Home Depot employees, and lines of credit for merchandise at its stores, as well as cash gifts.
In 2010, Susan G. Komen for the Cure, a nonprofit organization that works to fight breast cancer through research, community health outreach, and advocacy, and restaurant chain KFC [formerly Kentucky Fried Chicken] initiated a promotion called “Buckets for the Cure.” KFC agreed to give Komen 50 cents for every special pink bucket of chicken purchased by the operators of their restaurants from April 5, 2010 – May 9, 2010. (Huget, 2010)
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