[SOLVED] Market research based on current market conditions in Canada

Full market research based on current market conditions in Canada (hospitality industry).
Your research should include:
Executive summary (10%)
• Executive summery should be not more than a page. Your executive summery should be a brief result of your market research. It should be exciting and would grab investors attention to look further in your project.
Market Research (30%)
• Porters 5 forces.
• PESTEL.
Market Analysis (20%)
• In the market analysis (SWOT), you will need to point out your opportunities and threats only as a conclusion of your porter and PESTEL research.
• Do not do strengths and weaknesses (These are decided after we identify our internal resources, this is not related to the course as much as it’s related to strategic management)
Market
Positioning (30%)
• After your research and identifying your opportunities and threats. You will need to identify what would be the best market positioning to succeed in that industry?
• What target market shall you serve?
• What is your value proposition?
• Why will the consumer come to you and not your competition?
Final recommendations (10%)
• What will be your brand tone?
• If your brand is a person, how would that person be like?
• What will be the dominant colors of your brand?
You have to use at least 10 of those resources and 10 additional ones including Journal Articles: