[SOLVED] Introduction & Executive Summary

Introduction & Executive Summary
INTRODUCTION
Your potential investor would probably read your Introduction before reviewing the rest of the business plan. The Introduction must clearly present your business venture.
Describe your product/service/concept opportunity (The Big Idea). Be sure to include the general nature of the business, what your product or service is, and why it is unique. Indicate why you believe the business will be a success.
The introduction should grab the reader’s attention, making him/her to want to learn more about your business. Previously, you wrote your introduction, but based on the feedback provided and what you have learned, you may need to revamp your introduction. You need to make sure your business has a name. You may have left this out in your first introduction.
EXECUTIVE SUMMARY
The executive summary is the most important part of your business plan because it gives a one- to two-page overview of your entire business plan. It is of special interest to busy bankers, investors, and other interested parties.
Ensure that the executive summary captures the reader’s attention instantly in the first sentence by using a key selling point or benefit of the business.
Remember! the Executive Summary must appear after the introduction.
Your executive summary must first provide company information.
What product or service do you provide, and what is your competitive advantage?
When will the company be formed?
What are your company objectives?
What is your background and your management team’s background?
Briefly discuss market opportunities as a part of the Executive Summary.
What are the expected size and growth rate of your market and your expected market share?
What are the relevant market trends that can impact your business?

What is your background and your management team’s background?
Briefly discuss market opportunities as a part of the Executive Summary.
What are the expected size and growth rate of your market and your expected market share?
What are the relevant market trends that can impact your business?