Part 1: External environment analysis (850 words)
This part should detail the external environment relevant to the company (Apple Inc.) your team has chosen. Given the future focus of this unit, you need to understand not just current opportunities and threats but where opportunities and threats will arise in the future. Any images or graphs relied on should be paraphrased and sourced – no images are to be used in the analysis.
Company for this assignment: APPLE INC.
It must include:
1. A PESTEL analysis.
2. An industry competition analysis.
3. Conclusions about the external current and future situation of the company
Referencing Requirements:
All written assignments must be referenced using the Chicago 17th Edition Author-Date Referencing Style.
Minimum 4 references.
Written assignments must also be formatted with size 12 font (either Arial or Times New Roman), 1.5 line spacing, justified alignment.
d unique ideas to surpass their previous innovations. Apple faces intense competition from Google and Samsung. Some of apple’s signature products are easy to be replicated. Such products can become a threat as their function are no longer unique. It will not be a strong point for Apple to keep itself to differentiate from its competitors.
Industrial emissions from manufacturing outlets in China are an issue for Apple as China is implementing stricter emission laws.
Disposing of Apple’s products and parts such as lithium batteries can have a high cost.
Apple may also start automobile manufacturing in the future, and this can cause an increase in insurance, regulatory costs, and legal proceedings for Apple.
Apple also has to have music licenses for their own iTunes / Apple Music.

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