[SOLVED] develop a campaign proposal for your organization

Specific Instructions.
1. Each group will develop a campaign proposal for your organization about the situation.
2. You should write answers in complete sentences.
3. To answer Q 1 (1-1 & 1-2), Q 2 (2-1 to 2-3), Q 3 (3-1 & 3-2), rely on your previous work on your formative work (identify & understand situation and the organization)
To answer Q 4 (4-1 to 4-3), rely on the outcome of our public interviewees.
Our lecture slides and the textbook will help you understand the principles and concepts of integrated strategic communication planning and designing.
6. Do not change/modify my questions. Also, do not reinterpret these questions in your own way. Leave these questions as they are and answer these given questions.
Questions for Basic ISC Campaign
1. The basic information about your campaign
Q 1-1. What is the name organization needs to design the campaign? Q 1-2. Briefly explain the situation the organization needs a campaign
2. research: situation
Q 2-1.
Q 2-2. Q 2-3.
Define the situation as an opportunity and/or obstacle to the a) organization to achieve its mission and perform its main function and b) the organization’s public.
Define the situation as an issue, risk, or crisis to the a) organization and b) the organization’s public.
Briefly explain rationales/justifications of your previous answers (Q 2-1 & Q 2-2).
3. Formative research: organization
(Rely on your previous work on researching the organization)
Q 3-1. Describe the organization based on the list of examples
What are the organization’s mission, visions, values, and goals & objectives?
What are the organization’s key product/service/functions?
What are organization’s key resources/facilities to communicate with publics?
How’s the organization’s reputation among their publics?
What has the organization’s done for dealing with the situation via communication?
Q 3-2. Based on the research finding, answer the following questions (SWOT elements)
Related to the campaign situation, what are strengths and weaknesses of the organization?
Related to the campaign situation, what are opportunities and threats of the organization?
4. Formative research: publics
Q 4-1.
Q 4-2. Q 4-3.
Describe research process for public understanding and identification process
Summarize research (interview) outcomes.
Select and describe the key (strategic) publics of your campaign.
5. Campaign goals and objective
Q 5-1. Q 5-2.
Q 5-3.
Based on your research findings, describe your campaign goals.
Based on your research findings, describe your specific campaign objectives. (Awareness? Acceptance? And/or Actions?)
Write SMART objective of your campaign objectives
(If you have multiple objectives, each objective needs its own SMART objective)
6. Actions and Communication strategies
Q 6-1. Q 6-2. Q 6-3.
Describe key messages (contents) you want to deliver to your key publics. Describe characteristics of your potential message sources (Ethos). Describe appropriate message appeals (Logos vs. Pathos) of your campaign.
(I will give information to write your answer to this question. Do not copy and paste this answer. Use the information and rewrite in your own words)
7. Tactics and implementations
Q 7-1. Based on the following five media types, lists specific tactics you want to use for your own campaign and explain how you would like to use each tactic.
Interpersonal communication channels:
Owned media:
Paid media:
Shared media:
Earned media
(Tips: Select tactics for each media type based on thinking about the best way to appeal
and approach to your key (strategic) public you selected).
8. Implementation and scheduling the campaign
Q 8-1. Propose implementation plans (orders and schedules) for executing each tactic.
9. Evaluation
Q 9-1. Based on your campaign objectives, identify appropriate evaluation types (Output, outtake, outcome)
Q 9-2. Describe your evaluation methods (e.g., survey, interview, monitoring, observation, etc.) to conduct each of your choice of evaluation types