[SOLVED] Communicate professionally to diverse internal and external audiences
Competency
In this project, you will demonstrate your mastery of the following competency:
Communicate professionally to diverse internal and external audiences
Scenario
Your presentation to stakeholders was wildly successful and the company has determined that it is in their best interest to move forward with the diversification strategy you recommended. Since you did so well with the presentation, you have been asked by company leadership to prepare a draft of the press release that will go out to announce this new strategy. Your press release is meant for the external audience that was not represented at the all-stakeholder meeting: a group that includes customers, vendors, suppliers, and the general community.
Directions
Complete the Project Four Worksheet in your Soomo webtext and submit it for instructor feedback. Your final course project requires you to create a press release to announce your company’s diversification plan to the public. This project will give you an opportunity to communicate professionally to a diverse external audience.
Using the template provided in the supporting materials section below, draft a press release that reflects your company’s new venture and how it affects the general external audience. Your press release should address the following rubric criteria:
Address the key points appropriate for external audiences.
Summarize the diversification decision.
Explain why the decision was made.
Explain where in the marketplace the new products are launching.
Identify who benefits from this product in both the company and the community.
How You Will Create Your Press Release
Your recommendation to diversify into a new industry is a big deal for the company! So far, you’ve created an executive summary explaining the need for diversification, and you’ve used quantitative and qualitative data to deliver persuasive presentations to internal and external stakeholders. Now that your diversification strategy has been approved, it’s time to inform the general public.
Step 1: Hit the Key Points
You will begin your press release by writing a compelling introduction that captures the attention of your audience and summarizes the key points of your company’s announcement of the new diversification strategy. To do this, you will craft an attention-grabbing headline followed by a brief paragraph that highlights the most important information about your company’s new strategy.
Step 2: Explain Your Company’s Decision
After you have written your introduction, you can get into the details of your company’s decision to diversify. In this part of your press release, you will summarize the decision to diversify the company and explain why this decision was made. You will also explain where in the marketplace the new products are launching and identify who benefits from this product in both the company and the community.
Step 3: Summarize the Key Takeaways
To complete your press release, you will summarize the most important information again. Then you’ll provide your contact information for reporters who may have questions.
What to Submit
To complete this project, you must submit your completed press release template of 1 to 2 pages using the provided templates, or the document you downloaded from Soomo. Sources should be cited according to APA style.
Supporting Materials
The following resources support your work on the project:
Project Four Template Word Document
Project Four Template
Press Release
(Replace the bracketed text with your responses. Remove this note before submitting to your instructor.)
[INSERT ATTENTION GRABBING HEADLINE IN ALL CAPS.]
[Insert strong lead sentence.]
[Address the key points appropriate for external audiences.]
[Summarize the diversification decision.]
[Explain why the decision was made.]
[Explain where in the marketplace the new products are launching.]
[Identify who benefits from this product in both the company and the community.]
[Insert closing paragraph incorporating the who, what, when, where, and why.]
[your name]
Sales Department Manager
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