[SOLVED] Choose an emerging digital platform..
Choose an emerging digital platform, ideally in the entertainment or music industries.
You can choose from Apple, Microsoft, Samsung, Alphabet, Amazon or Netflix
Analyze the business models used by the companies and suggest your ideal business model for this industry. In my assessment, I will also look to see if you have applied course concepts and demonstrate understanding in your analysis. Please use the following format in your write-up:
1. (1-2 pages). Summarize the company and its businesses
2. (1-2 pages). Define clearly and concisely the strategic challenges facing the industry and firm(s) today (you will need to update the case information with outside research in this section – the case might be a few years old, but we are interested in the current situation – please reference your sources).
3. (2-3 pages). In light of your strategic analysis, list the pros and cons of the business model(s) utilized by the company. This should be the major part of your write-up. Materials such as tables, quantitative analysis, may be placed in appendices, not in the text. You will also need to update the case information with outside research in this section – the case might be a few years old, but we are interested in the current situation facing the companies).
4. (1-2 pages). Based on your analysis, recommend the business model that you believe would be ideal for a new company trying to enter this industry. Your recommendation can be a modification of the business model(s) presented in the case, or you can recommend your own. Analyze and list the pros and cons of your recommended business model.
5. (No limit). Appendices and bibliography using the APA or MLA format. 1 point will be deducted for submissions with improper formatting.
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