[SOLVED] Choose a regional non-profit (examples: United Way, Meals-on-Wheels, Cherry Blossom Festival, etc.)
Choose an Organization
Choose a regional non-profit (examples: United Way, Meals-on-Wheels, Cherry Blossom Festival, etc.) Keep in mind that these are just examples. Pick an organization of your choice! I encourage you to look for smaller organizations with limited resources that could use the help!
The paper should include the following:
I. Executive Summary
II. Environmental Analysis
A. The Marketing Environment
• Competitive forces
• Economic forces
• Political forces
• Legal and regulatory forces
• Technological forces
• Sociocultural forces
B. Target Markets
C. Current Marketing Objectives and Performance
III. SWOT Analysis
• Strengths
• Weaknesses
• Opportunities
D. Threats
E. Matching Strengths to Opportunities/Converting Weaknesses and Threats
IV. Marketing Objectives
V. Marketing Strategies
A. Target Markets (s)
B. Marketing Mix
• Product
• Price
• Distribution
• Promotion
VI. Marketing Implementation
A. Marketing Organization
B. Activities, Responsibility, and Timetables for Completion
VII. Evaluation and Control
A. Performance Standards and Financial Controls
B. Monitoring Procedures
Format and References
• Be creative in design, but ensure all required information is included! Build something that you will be proud to present to this non-profit.
• Utilize three or more credible sources (primary and secondary). Note: Wikipedia is not a credible source and should not be included in your paper.
• Paper length 10 -12 pages; including a title page and references page.
Writing Organization
• Use headings, sub-headings, sub-sub-headings, etc. whenever you change the topic. Do not turn in a paper without headings, etc.
• If necessary, obtain a style manual for heading examples. You can use the Marketing Plan Assignment format if you wish.
• Indent the beginning of each new paragraph.
• Include a title page with the title of the project, your name, and any other information you deem useful.
• Do not write the paper using an outline format.
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