[SOLVED] Choose a regional non-profit (examples: United Way, Meals-on-Wheels, Cherry Blossom Festival, etc.)

[SOLVED] Choose a regional non-profit (examples: United Way, Meals-on-Wheels, Cherry Blossom Festival, etc.)

Choose an Organization
Choose a regional non-profit (examples: United Way, Meals-on-Wheels, Cherry Blossom Festival, etc.) Keep in mind that these are just examples. Pick an organization of your choice! I encourage you to look for smaller organizations with limited resources that could use the help!
The paper should include the following:
I.    Executive Summary
II.    Environmental Analysis
A.    The Marketing Environment
•    Competitive forces
•    Economic forces
•    Political forces
•    Legal and regulatory forces
•    Technological forces
•    Sociocultural forces
B.    Target Markets
C.    Current Marketing Objectives and Performance
III.    SWOT Analysis
•    Strengths
•    Weaknesses
•    Opportunities
D.    Threats
E.    Matching Strengths to Opportunities/Converting Weaknesses and Threats
IV.    Marketing Objectives
V.    Marketing Strategies
A.    Target Markets (s)
B.    Marketing Mix
•    Product
•    Price
•    Distribution
•    Promotion
VI.    Marketing Implementation
A.    Marketing Organization
B.    Activities, Responsibility, and Timetables for Completion
VII.    Evaluation and Control
A.    Performance Standards and Financial Controls
B.    Monitoring Procedures
Format and References
•    Be creative in design, but ensure all required information is included! Build something that you will be proud to present to this non-profit.
•    Utilize three or more credible sources (primary and secondary).  Note: Wikipedia is not a credible source and should not be included in your paper.
•    Paper length 10 -12 pages; including a title page and references page.
Writing Organization
•    Use headings, sub-headings, sub-sub-headings, etc. whenever you change the topic.  Do not turn in a paper without headings, etc.
•    If necessary, obtain a style manual for heading examples.  You can use the Marketing Plan Assignment format if you wish.
•    Indent the beginning of each new paragraph.
•    Include a title page with the title of the project, your name, and any other information you deem useful.
•    Do not write the paper using an outline format.
 


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