[SOLVED] Case Study—Customer Relation Management, Smart Information Systems and Ethics

Please answer each section separately and label.
225 words
1A.Prior to beginning work on this discussion forum, read Chapter 10 of your textbook and Macnish and Ana’s (2019) article, Case Study—Customer Relation Management, Smart Information Systems and Ethics (1-s2.0-s251585622030 pdf .).
Based on the content presented in these readings, describe the strategic importance of CRM, and discuss how the digital world has transformed CRM practices and relationships between customers and companies.
100 words
1B. How can CRM business ethics, technological advances, and information systems be used to create greater profits for the firm? Do these profits always align with customer satisfaction?
225 words
2. Read the Villena and Gioia’s article (2020), (A More Sustainable Supply Chain: Companies Tend to Focus on their Top-Tier Suppliers, But the Real Risks Come Lower Down A more sustainable supply chain: companies tend to focus on their top-tier suppliers, but the real risks come lower down. By: Villena, Veronica H., Gioia, Dennis A., Harvard Business Review, 00178012, , Vol. 98, Issue 2). Lastly, watch the video, The Breakdown of Global Supply Chain (https://www.youtube.com/watch?v=S0TTAcV2Jiw).
When making purchasing decisions, should a corporation reduce its ethical standards in order to allow the company to compete internationally? Take a position and defend your answer.