[SOLVED] an advertisement for a global product based on a set of advertising concepts

[SOLVED] an advertisement for a global product based on a set of advertising concepts

In Week 3, you analyzed an advertisement for a global product based on a set of advertising concepts. You are going to use your Week 3 assignment and build on that in your final paper.
For your Final Paper, locate one additional advertisement for the same product, using the same medium, but targeted for a different country (e.g., if you chose a print ad for Pepsi in the United States for Week 3, you might choose a print ad for Pepsi in Japan for this assignment, or if you chose a billboard ad for Volkswagen in England, you might choose a billboard ad for Volkswagen in India or the US or Brazil).
Although these two advertisements were designed for the same product and the same medium, you should notice a few differences, based on the target market. Examine the similarities and differences between the two advertisements.
In your 8- to 10-page paper,
Provide a brief overview of the two countries selected (e.g., location, general characteristics, etc.), the company, and the product being advertised (note: this should be the same product for both advertisements).
Describe the segmentation strategy of the target market in each country.
Describe each of the four types of segmentation strategies (i.e., demographic, psychographic, geographic, and behavioral).
Describe which type(s) of segmentation strategy is used in the two advertisements and why.
Identify where the product is in the product life cycle curve.
Discuss the company’s marketing mix strategies of the product (based on where the product is in the product life cycle curve).
Describe at least five elements of the creative strategy statement you identified by looking at each advertisement (refer to pp. 195-196 in your textbook, in the “Writing the Creative Strategy” section.).
Describe the medium used for both advertisements (both advertisements should use the same medium).
Discuss some of the pros and cons of medium used (i.e., was it an ideal medium for the product, based on the FCB grid on p. 139 of your textbook?).
Examine how both advertisements reflect the two cultures, specifically in relation to color scheme, general design, and imagery.
Explain the ethical considerations that should be kept in mind when advertising for each of the two countries.
Describe what concerns, issues, and societal impacts might result if each of the two advertisements were presented to the opposite countries.
Explain the legal and cultural aspects of each advertisement.
Recommend additional suggestions that would make these advertisements more effective for their targeted countries based on the concepts above (imagine you are the advertising manager for this product for this section).
The Evaluating Advertisements final paper
Must be 8 to 10 double-spaced pages (approximately 2,400 to 3,000 words) in length (not including title and references pages) and formatted according to APA Style as outlined in the Writing Center’s APA Formatting for Microsoft Word resource.
Must include a separate title page with the following:
Title of paper in bold font
Space should appear between the title and the rest of the information on the title page.
Student’s name
Name of institution (The University of Arizona Global Campus)
Course name and number
Instructor’s name
Due date
Must use at least three scholarly sources in addition to the course text.
The Scholarly, Peer-Reviewed, and Other Credible Sources table offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, please contact your instructor. Your instructor has the final say about the appropriateness of a specific source.
Must document any information used from sources in APA Style as outlined in the Writing Center’s APA: Citing Within Your Paper guide.
Must include a separate references page that is formatted according to APA Style as outlined in the Writing Center. See the APA: Formatting Your References List resource in the Writing Center for specifications.


Are you overwhelmed by your class schedule and need help completing this assignment? You deserve the best professional and plagiarism-free writing services. Allow us to take the weight off your shoulders by clicking this button.

Get help

Who Will Write your Paper

Writer avatar
Tutor_Charles

Rating: 4.9/5    Reviews 377

Success rate 96%

Completed projects: 545

I am an experienced writer offering professional services across diverse fields. I provide quality work with strict adherence to the deadline.

Writer avatar
Tutor_Dr. Edith

Rating: 4.8/5    Reviews 381

Success rate 100%

Completed projects: 490

I am an experienced writer with great research and analytical skills. Original quality paper and on-time delivery are guaranteed. Let's do this!

Writer avatar
Tutor_Dr.Judy

Rating: 4.7/5    Reviews 316

Success rate 97%

Completed projects: 398

I am a professional writer with more than 8 years of experience. My mission is to provide you with high-quality paper in a timely fashion.

Writer avatar
Tutor_Ian

Rating: 4.8/5    Reviews 371

Success rate 100%

Completed projects: 432

Hi, I deliver quality papers on time following all the instructions provided. Client's satisfaction is my priority. Welcome for plagiarism-free papers.

Writer avatar
Tutor_Prof. Allan

Rating: 4.8/5    Reviews 400

Success rate 98%

Completed projects: 487

With over half a decade of academic experience, I'm committed both to efficiency and punctuality. If it's quality you're looking for, then I'm here to provide!

Writer avatar
Tutor_Prof. Gabie

Rating: 4.9/5    Reviews 447

Success rate 100%

Completed projects: 546

A quality-driven, skilled writer with over 5 years of experience in various disciplines. I deliver plagiarism-free papers and content of impeccable quality, always original and always before the deadline!

Writer avatar
Tutor_Sarah

Rating: 4.9/5    Reviews 427

Success rate 100%

Completed projects: 567

I have been a full-time freelance researcher and writer for a period of over 6 years. I have successfully completed over 1000 projects and assignments. I have had a good professional relationship with my clients. Try me today!

Writer avatar
Tutor_Stella

Rating: 4.9/5    Reviews 305

Success rate 98%

Completed projects: 404

I am a proficient writer with knowledge across a wide range of academic disciplines. I guarantee quality, timely and original content.

Writer avatar
Tutor_SylviaYoung

Rating: /5    Reviews 419

Success rate 96%

Completed projects: 506

Hi, count on me to deliver quality and exemplary papers. I will pay attention to all your instructions, and meet all your expectations.