[SOLVED] Reputation Management

1. Assignment I (10%) – (CLO 1/PLO 1) reputation management
You are required to identify a journal article* (2017 onwards) and critically review it. The article can be obtained from UUM’s online library or any other source available. Please choose one of the topics below:
Public relations functions
Sponsorship
Identity and reputation management
Image and identity
Public opinion
Social responsibility (e.g. philanthropy, charity, fund-raising etc.)
To ensure you get the right article for review, the article chosen MUST be endorsed by your lecturer.
As a guideline, your review should reflect these elements:
Overview (3%)
Provide a brief introduction to the article topic.
Issue/problem (6%)
Describe the issue in detail and review the public relations aspect/function/activity in the article.
Critical analysis (15%)
Discuss the findings or the article ideas. You are also required to critically comment on the findings and suggest your own evaluation or analysis of the findings.
Conclusion (6%)
Summary of your analysis and recommendation.
*Name of journals:
Public Relations Review
Journal of Advertising
Public Opinion Quarterly
Journal of Communication
Journal of Marketing
Journal of Consumer Research
Journal of Consumer Psychology
European Journal of Marketing
Journal of Marketing Research
Journal of the Academy of Marketing Science
Journal of International Marketing
Journal of Product and Brand Management
Journal of Business Research
Writing format:
Your essay should be typed and not exceed 3 pages excluding references, appendices, figures etc. (Please attach the article)
Please use Times New Roman font type, size 12pt and 1.5 lines spacing.
Provide citation or academic references where necessary and comply with APA writing style.
Plagiarism is an academic offense. Therefore, a complete citation must be presented to the quotations, paraphrasing, or ideas taken from other sources.
Assignment should be in English. Please proof read your assignment before submitting.

lease use Times New Roman font type, size 12pt and 1.5 lines spacing.
Provide citation or academic references where necessary and comply with APA writing style.
Plagiarism is an academic offense. Therefore, a complete citation must be presented to the quotations, paraphrasing, or ideas taken from other sources.
Assignment should be in English. Please proof read your assignment before submitting.