PHYS 2270, Introduction to Sport Marketing

PHYS 2270, Introduction to Sport Marketing

PHYS 2270, Introduction to Sport Marketing

Chapter 1 – The Special Nature of Sport Marketing Critical Thinking Questions

Read chapter one in your text and then answer the following questions.  Be detailed in your responses.

 

  1. Write the textbook definition of sport marketing.  Now write the definition of sport marketing in your own words.

 

  1. Chapter 1 talks briefly about the sport industry and recessions. List three ways the sport or fitness industry can be affected by a recession.  To help, think about how COVID-19 has economically affected the sport industry.

 

  1. Why is sport marketing unique in comparison to other industries? List the five unique qualities you feel are most important.

 

  1. Read Bill Veeck’s Sport Marketing’s Foremost Prophet. Which of the 12 commandments do you feel are most important for successful sport marketing?  List three and explain why.

 

  1. Visit the NCAA Market at https://ncaamarket.ncaa.org/jobs or another job site and find a sport marketing related job. Cut and paste the title and job description below:

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