PHYS 2270, Introduction to Sport Marketing
PHYS 2270, Introduction to Sport Marketing
Chapter 1 – The Special Nature of Sport Marketing Critical Thinking Questions
Read chapter one in your text and then answer the following questions. Be detailed in your responses.
- Write the textbook definition of sport marketing. Now write the definition of sport marketing in your own words.
- Chapter 1 talks briefly about the sport industry and recessions. List three ways the sport or fitness industry can be affected by a recession. To help, think about how COVID-19 has economically affected the sport industry.
- Why is sport marketing unique in comparison to other industries? List the five unique qualities you feel are most important.
- Read Bill Veeck’s Sport Marketing’s Foremost Prophet. Which of the 12 commandments do you feel are most important for successful sport marketing? List three and explain why.
- Visit the NCAA Market at https://ncaamarket.ncaa.org/jobs or another job site and find a sport marketing related job. Cut and paste the title and job description below:
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