Case Study: (MKTG1065 )ALIBABA.COM

Your client company for this assignment is Alibaba.com. The customers are the current or potential customers of Alibaba. The case study and website address has been provided on Blackboard to help you investigate the business customers and distribution model. Use the theory and models from the textbook and classes to critically analyze the company, the customers, the distributors and suppliers make recommendations based on your findings.

Your challenge is to recommend the next step to grow Global market share. Alibaba has become a ‘powerhouse’ in the Chinese economy but as that economy slows Alibaba has to consider how it maintains and builds on it’s phenomenal growth. The question for you is what should Alibaba do to maintain the growth and market position, not just in China but Globally..

This is a business report, so it should be clear and precise. Use references where required and cite all material you use for your analysis and to justify your arguments. You are still required to use citations in the body of the report. Citations and references should be listed using the Harvard referencing method.

It is strongly recommended that you use tables and diagrams to help explain your material and present your analysis in the body of the report. The discussion (text) can then be used to present your findings and conclusions, developed from the analysis. Tables must be less than one page in size and must have clear headings and list the information sources.

The report must include a Title page,Contents page, and an introduction, address each of the key sections and finish with a clear conclusion. Guidelines for how to prepare a business report are available under the assignments link on my RMIT Blackboard. Further information on writing business reports can be found via the link on Blackboard to Writing Help

The case study word limit is 1300 words +/- 10%, not including the title, contents, reference pages or tables and diagrams. You can use appendices to present supporting material, but you are limited to a maximum of 4 pages.