Analysis of the Overall Competitiveness and Investment

You are employed by a consulting company. Your company has been recently approached by a European company that is looking for new business opportunities overseas. One option that has been suggested to the board of directors is soft drinks industry in South Africa. Your task is to evaluate the attractiveness of this industry. You are required therefore to carry out the necessary research to construct an analysis of the overall competitiveness and investment attractiveness of the South African soft drinks industry. You should use a range of published sources of information in this task, such as books, academic journals, periodicals, web resources and relevant databases.(SM0269)