[SOLVED] A sports brand partnership opportunity

 

BRIEF: a sports brand partnership opportunity You are the Marketing Director of an ambitious mid-sized corporation (choose any brand you feel can benefit from sports sponsorship). You also have sufficient, but not unlimited budget available.
You have a great idea for a sports brand partnership opportunity, where the two brand have great synergy. You need to write a report to the Managing Director of your company to justify investing in this opportunity.
Important: For this project you can choose any brands you like, but not brands that have already had a partnership and not brand who have publicized their intention for a partnership in the future.
Your business proposal should detail the following and should be supported with relevant statistics and references:
A description of the sports brand partnership opportunity
How you can align the partnership opportunity to your existing brand values and personality
What is the strategic thinking behind your proposal? (Objective or the partnership, relevance to our target and marketing strategy, expected synergy, etc.)
What are the potential and actual benefits of this initiative to the company?
Why do you think this partnership offers you a good opportunity to grow your brand equity?
What are the benefits for the sports brand, beyond the fees you pay them?
Which market segments are you targeting and how will they benefit from or respond to the partnership?
How will you support the sponsorship with your marketing activities? How will these fit with your wider marketing plan?
Any other factors that you deem relevant
This report is to be designed for your Managing Director and Board, not the management of the sports brand.
Your company has never used sports brand partnerships as a marketing strategy in the past and you are aware that there are some concerns at Management Board level as to the value and benefits of such an initiative.
Your report should be written in an appropriate business format with relevant appendices attached.